Cloud Computing !

My first post after April 12nd 2019 on my Math Blog !
Lets start ! Are you READY ?

Today lets explore Cloud Computing and how you could leverage Cloud Computing to solve Business Use Cases !

Cloud Computing is a network of remote servers hosted on the Internet to store ; manage ; process and analyse the data.

Lets take a simple Example : I have Google Analytics set up for my website. This is also a public cloud storage because data is stored virtually on the Internet ; and i  can create various kind of dashboards and analysis with my website data directly on the Google Analytics platform.

When Huge Datasets are stored on the Internet - there is ECONOMIES OF SCALE for Business. 

This is also called BUSINESS CLOUD when it is an API Enabled self service platform.

At work - I first started analyzing  Google Analytics way back in 2005.

Today we have Google Cloud Computing which can provide Data Storage ; Data Analytics and Machine Learning directly on the Internet.

It is SAAS- Software As A Service ; because 

Computing is provided as a Service

Infrastructure is provided as a Service and 

Data Analytics is provided as a Service.

Lets take a simple example of Marketing Cloud ; May be a Salesforce marketing cloud ;

As seen above marketing cloud will have online live streaming data stored virtually from : 

Social Listening Tools : Social Listening tool will capture any conversation that people make about your brand anywhere on the Social Media.

Social Content : Captures and stores data from Social Media Channels - Facebook ; Twitter ; Instagram ; YouTube ; Blog etc

Engagement : Public Likes Shares and Comments on Social Media.

Social Ads : Advertisements on Social Media.

Measurement : Measure the Digital Campaigns made on Social Media.

All of the above can be called as STREAMING DATA - LIVE DATA.

Now the next challenge is : How do i use this Marketing Cloud to solve my Business Problems ?

Example : Negative Sentiment people make about my brand on social media ?

ROI of Facebook Vs Youtube ?

Measure the Sentiment on Twitter ?

ONE OF THE BIGGEST BUSINESS CHALLENGE TODAY WHICH I LOVE TO SOLVE ?

There are a lot of Artificial Intelligence and Machine Learning Algorithms which can be used to solve these business problems.

In the coming weeks we will explore some of the robust Artificial Intelligence and Machine Learning Algorithms which can be run on the marketing cloud.